Audience Engagement Research - Outside
OUTSIDE MAGAZINE Outside magazine has some of the same target audience and is appealing overall to the same crowd. For the target audience its mostly for people who want to get in shape and get outside for the reason of doing so. The age range can appeal to teenagers to older audiences i'd say around 10-50 years old. I'd say that outdoor activity and such topics can be for any age and gender so for my target audience its similar to how theirs are, appealing to both. For outside magazine 30% of the readers of the physical magazine are females and 70% are male. On the website its 35% females, and on social media 41%, so it can vary in who is interested in the particular activities and hobbies. The audience is from many places and many ethnics due to the magazine being more ranged in topics and not pinpointing on a specific person for a specific activity. With income it shouldn't matter much since naturally our audience would relate on having a good enough income leve...
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