Distribution Research - Another Escape

 ANOTHER ESCAPE MAGAZINE

Another Escape is an outdoors magazine that focuses on nature and living life passionately and enjoying the world. Many of its articles consist of topics under the genre of outdoors and their creativity and inspiring articles bring in an audience who share the same traits. They are an independent distribution magazine like many others starting out where they mainly produce and manage their magazine on their own. This way of distribution allows the magazine to expand when-ever it wants and decide what they want to do without approval. They have a few ways of distributing with others, for instance through sponsorship with brands or other articles relating to their magazine. The magazine sponsors articles from other magazines on their website and the magazine whom they sponsored does the same on their website. That leads us into how they use the internet to distribute their magazines. Whether it be by purchasing the magazine online or just connecting with the magazine's online audience. They take advantage of using online platforms to lead people to get an interest in the things they discuss. Also since online websites can be used from anywhere from phones to computers it is more of an outlet that allows people to easily just pull up the magazine.

But, what if someone who doesn't have access to the internet wants the magazine? Well, the magazine allows purchasing of the magazines physical copy on its website and also distributes to places like sports stores or just the front racks of supermarkets. Any place where people can see the magazine and pick it up to look at it. And what brings in more audience is the magazines exclusive distribution where it offers people from any age and pretty much any genre to see the magazine. The outdoors is mostly exclusive since it doesn't focus on anything in particular but nature and some ideas of things that can be done in it. I think their use of persuasive word choice like "getting outdoors and begin living" or "enjoy nature and everyday life" gives audience the initiative to take action to better their lives. The magazine benefits and the audience comes in with what they will learn from the magazine and gain from learning more about outdoors. Another Escape stays up-to-date and always brings passion and beauty to their magazine to differ from its competition. There are many outdoor magazines so its a good distribution plan to keep the magazines trending so managing the websites and producing more physical prints to stay relevant.  

Another Escape has a team of publishers and editors, many roles to help the magazine run efficiently. By having set roles in their independent run magazine they efficiently produce more to satisfy their current and new audience. A distribution of many people who are hired or are the owners also helps the magazine to stay on its main ideas and not stray away from the topic. Another Escape has a sponsorship option where brands who share its values can partner or advertise. They provide a contact email and also take submissions from people who enjoy the outdoors too.