Distribution Research - Caddie

CADDIE MAGAZINE

Caddie is a magazine that mainly revolves around the sport of golf, its players, and supplies. It embraces the outdoor experience of golf and is mainly an outdoors/sports genre magazine. It uses some tactics in its distribution plan like being involved in many ways of distribution. They selectively distribute to their audience, mainly those of a probable older age group who play the sport golf. This way of distributing allows the magazine to get straight to the people who are sure to purchase and support the magazine. Though not using the exclusive marketing of being involved with multiple topics it may be closed off to a few people. But other than that they can still bring in new and returning audience with their specialized selective ways by reaching the right people directly. Another way they distribute well is making sure their magazine is keeping up with its competitors. Other sports, or golf, magazines are always updating their articles and websites to meet the new trends and news. Caddie always makes new magazines with the hot new items or influential people playing golf  to keep the magazine fresh. Also by distributing their magazine mainly to places, like sports stores, they maximize their chances of people seeing and getting the magazines. 

Like many other magazines, Caddie does internet/online distribution. Its a good plan of distribution because its so assess able and a great way to gather an audience fast. They have a smart way of running their distribution though, they allow people who know a lot or are interested in golf contribute to the website. Meaning, the audience can sign up to work on the website, like sending in photos or writing articles. This distribution gets the audience involved and allows more to be produced by those who are genuinely interested in the sport. I think its really smart they did this because they having people willing to produce for their magazine and distribute online.

Caddie overall is an independent distributor as it mainly markets and produces with its own team without partnerships. I also think this is smart as they have full control over what is produced and put on the magazine and website. The magazine makes its own plans of distribution and sets up all its own stuff, being supported by an audience of golf enthusiasts that keep the magazine running.