Traditional Distribution

TRADITIONAL DISTRIBUTION MAGAZINES

Magazines work through many different ways of distribution, mainly in a model of listening, understanding, and adjusting. When it comes to who runs this distribution, it can be many different people working in sync. There can be people as producers, wholesalers, and retailers. Each part of the process is important in getting the magazine running and gaining audience. A few ways that magazines use the distribution model can be if there is a direct distribution with a magazine producing with its own salespeople and warehouses. 

Other than that, there is a way to distribute where you have a manufacturer or a shared partner that helps produce with you. Then as the magazine is produced retailers can market the product by means of physical copies or online subscriptions. Also what comes into the up-to-date distribution would be the following of new trends and keeping the magazine new and fresh appealing to the audience and bringing in a new audience. This means distribution has to be repeated and updated to keep their audience, thats where listening comes in. Magazines have to have the audience willing to buy the product and keeping coming back for more so its important to retail the magazine right and that means producing the best product and distributing it well. 

A distribution plan is usually influenced by many factors related to your product or magazine and the way the audience reacts or thinks. So, for example if your magazine is about food and such you may want to think of the products that go along with that genre or category. So, mainly distribution would be to places like grocery stores and places surrounded by the products you intend to advertise and write about in the magazine. 

There are factors that shapes distribution that must be taken into account and magazines distribute to match the genre of their magazine and try to appeal to that certain audience, Selective Distribution. Or the magazine can appeal to a wider audience and appeal to a whole age group or just everyone in general, Exclusive Distribution. Magazines think about the competition and how to improve their magazine over the other to make sure they are the top of that genre so of course plans of distribution are made. For two magazines in the same genre, like woman's health that mainly talk about the same things have to make their magazines stand out more and produce more over the other to take the top spot. The ways of partnerships, direct manufacturing, or self producing, selective or exclusive distribution, and internet distribution are some of the models magazines use.

DISTRIBUTION STRATEGIES

• Selective Distribution 
• Exclusive Distribution 
• Competitive Distribution
• Internet Distribution
• Direct Distribution
• Indirect Distribution